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HORIZON2026

MENLO SPEND STACK // 2025 ENT. GENAI

Total tracked: $42.1B · 3.2× YoY
AI Infrastructure$18B
2× YoY
Foundation Model APIs (ent. direct)$8.4B
>100% YoY
Horizontal Copilots$8.4B
MSFT Copilot, ChatGPT Ent, Claude for Work — ~86% combined
Departmental AI Apps$7.3B
4.1× YoY. Coding alone = $4.0B (55%)

FASTEST TO $100M ARR

AI-native records held since 2025
6
MO
Lovable
No-code AI app builder · $50M revenue in 6 months
#1
8
MO
Manus
Agentic platform · Meta-acquired
#2
8
MO
Emergent
Vibe-coding (India) ·
#3
12
MO
Cursor
AI coding IDE · Anysphere
#4
18
MO
Legora
Legal AI · Fastest-ever in legal SaaS
#5
21
MO
Sierra
CX agents · $15.8B valuation
#6

NRR COMPARISON // %

Implication: product moats matter more than model moats. Companies that solve narrow tasks where output converges face commoditisation-driven NRR collapse.

PRICING MODEL MIX // 2026

Per-seat 42%
Per-conversation 18%
Outcome-based 14%
Usage / Credits 22%
Hybrid 4%
IDC: 70% of vendors refactor away from per-seat by 2028.
SOURCES: GARTNER · IDC · MENLO · MCKINSEY · BCG · BAIN · SACRA · STANFORD HAI · IEA · OECD
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